What is Generation 5 Allocate?
Generation 5 market research software is only available on 3 computers in the LRC, one of which can be booked for Gen 5 use. Sign up at the LRC Information Desk.
Find out demographic and detailed expenditure statistics for populations across Canada. Data can be reported down to postal code level.
What are Canadian Segments?
Canadian Segments are demographic/psychographic clusters, or profiles. They group Canadians by shared characteristics.
Use Canadian Segments to target marketing to a specific "type" of person.
Map it!
- Radius Around a PointUse this tool to draw radial circles around a geographic location.
- Find Postal Codes Inside a Radius
- Map the Distribution of Postal CodesDownload a Gen 5 excel spreadsheet, then paste it into BatchGeo. Click Map Data and your postal codes are geocoded to a Google Map. It's easy! Here's an example of what you can do.
Tutorials
Generation 5 Tutorials (click to view)
Citing Gen 5 Reports
Chicago/Turabian Endnote example:
Note number goes here. Generation 5, “Your Report Title Goes Here,” G5 Allocate, CD-ROM (Orange, CA: SRC, LLC, 2011).
Chicago/Turabian Bibliography example:
Generation 5. “Your Report Title Goes Here.” G5 Allocate. CD-ROM. Orange, CA: SRC, LLC, 2011.
APA Reference List example:
Generation 5. (2011). Your report title goes here [Data file]. G5 Allocate [Computer software].Orange, CA: SRC, LLC.
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